From the very first meeting with the founders, it was obvious that their passion, dedication and love for what they do is a big part of their product’s success.
Emedia Creative were recruited early on to bring creativity, clarity and consistency to the brand in order to further it’s reach and recognition. We took note of the ‘hands-on’ approach the owners have in all aspects of the business. This became the foundation for bringing the true essence of Ruby and Roy’s to life.
We chose to keep the original logo for it’s simplicity and ‘realness’ and built on this through playful illustrations. Using hand lettering for key product and brand messages, the brand narrative took on a quirky and excitable tone. This extended through to the website, posters, new packaging and marketing collateral, creating unity and a passionate energy that customer simply can’t get enough of.