Armed only with a location, the two founders had a simple, but passionate ethos – to serve authentic Greek eats through personalised service that captures the theatre of their food.
Taking into consideration the gentrified area of Enmore, it was important to create a brand that would appeal to both the bohemian and the bourgeoisie, whilst maintaining roots in Greek heritage.
We created a custom-lettered logo, referencing a traditional Greek alphabet, with a modern ‘street’ edge. The handmade type elevates the brandmark from looking too traditional whilst also alluding to both the hand-made quality of the food and customer service with a personal touch.
From brand strategy, brand naming, logo development, brand identity, ideology and tone of voice, to packaging, signage, menu boards and website, we considered and engineered a fully immersive customer experience. The end result is a brand packed with a rich narrative that conveys Stix & Pita’s passion for delivering authentic Greek eats to their customers.