With so many channel options such as social media, search engine optimisation and email marketing available, knowing which tactic will deliver the best results for your business is a bit like finding a needle in a haystack!
This article will give you a heads up on the tried and tested foundational tactics we use as a base to build online revenue and growth.
Google Analytics is a powerful free tool that makes it simple for your business to understand how visitors are using your website. The data in Google Analytics will help you to understand what is working on your website and what parts of your online marketing may need help. It will reveal all kinds of information ranging from demographics to popular pages.
If your website does not have analytics installed and set up correctly, you are hurting your business.
It is an absolute must for an effective online marketing plan. Every digital marketing agency will have Google Analytics installed as a priority and you should too.
To set up your Google Analytics, you will firstly need to create a Google account. Once you have set this up, install the tracking code via your "Source Code", and within a day the data will start to filter through. With your tracking code now in place, Google Analytics can provide you with a multitude of metrics like traffic sources, page views, bounce rate, most popular pages, time on site and much more.
Here, you can find a step by step guide from Google on how to set this up. If you think it looks too technical to tackle on your own, your web developer will be able to help you.
Google My Business is an easy-to-use tool that allows your business to have a presence across Google search and Google maps. By keeping your information up-to-date, you can help customers find your business and provide an overview of your products and services.
Businesses that have their information verified with a Google My Business listing are twice as likely to be seen as a reputable business by visitors. When a potential customer finds your business on Google search or Google maps, ensure they can easily access information like your hours, website and phone number.
With your Google My Business listing, you can easily read and respond to reviews. This helps to build trust and demonstrates your value. A great starting point to generate quality leads.
Should you add some photos? Research shows that businesses that add photos to their Google My Business listing receive 42% more requests for directions on Google Maps, and 35% more clicks through to their website.
We strongly advise investing time to set up your Google My Business listing. Your small investment of time will provide ongoing exposure and better engagement with your website delivering more opportunity for your sales team.
Without a doubt, if you are running ad campaigns to attract new business, you should have a Facebook pixel installed. Now before you decide against facebook because it isn’t right for your business, we would urge you to at least try a lead generation campaign. We have proven that any business can effectively grow their leads using the platform. B2B included!
You can track content downloads, forms completed, pages viewed, newsletter sign-ups and much more.
You can also track people who have visited your website but not taken any action. By using this data, you can re-market to these potential leads with a new message that will encourage them to come back to your website or other digital channels for more information.
Another major advantage of using your pixel is to tap into a “lookalike audience”. In a nutshell, Facebook will use the data from your pixelled audience and target a totally new group of people who match the characteristics. It is an extremely powerful and effective tactic to grow your leads and sales pipeline. The lookalike audience tactic has created remarkable lead generation results for some of our clients.
One of the most effective tools that businesses can use to help with their digital transformation is a CRM (customer relationship management system). A CRM tool like Hubspot, allows you to centralise all of your customer data in one location that your team can assess wherever they may be. It’s like a crystal ball you can use to make better business decisions.
By using your data, you’ll see exactly which customers are spending, what services they are using and how they engage with your marketing efforts.
Over time this data will show you patterns in their behaviour allowing you to provide relevant and timely content that will increase your conversion rates. A CRM will also allow you to streamline your content marketing via marketing automation.
Hubspot offers a world-class CRM that is 100% free.
In 2020, if your website isn't optimised for smaller screens, your digital marketing plan is in trouble.
People are using their mobile phones as their main source of research.
That means your potential customers are using their mobile phones to research your business too.
Research shows that most people won’t wait for a slow-loading website or one that isn't easy to navigate.
Your website could be the most eye-catching in your industry, complete with all the bells and whistles, but if it doesn't load quickly, you will miss out on opportunities.
A mobile-friendly website allows the visitor a better user experience. It should be easy to navigate and quick to find information.
The Google algorithm takes numerous factors into account when providing its users with search results.
Mobile-friendliness is one of the critical factors taken into account. A mobile-friendly site will increase your visibility and the potential for new customers to find your website.
The best way to get ahead of your competition is ensuring your digital marketing is set up correctly and that you are capturing the right data to fully understand your customer’s needs.
By implementing these 5 basic digital marketing tips, you’ll be well on your way to greater digital presence, increased brand awareness and an injection of new sales opportunities.
If you are ready to take your marketing and sales to the next level and grow your business arrange to speak with our team here.