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news & views

Continued…
FEB 03, 2017  |  posted by Katie

An eclectic bunch, February’s Hot Links have you covered from overcoming mind blocks, setting your diary for the best creative events of 2017, the low down on Snapcodes, and best tool for curating Instagram…

FEB 03, 2017  |  posted by Katie

An eclectic bunch, February’s Hot Links have you covered from overcoming mind blocks, setting your diary for the best creative events of 2017, the low down on Snapcodes, and best tool for curating Instagram…

JAN 30, 2017  |  posted by Saara

A popular way to increase your brand exposure is to leverage high trafficked, highly searched topics across social media. Originality and quick wit are a fundamental element to successful campaigns, and should be carefully considered to ensure the creative spin is relevant to your brand voice. IKEA is a brand doing it right. Through clever tongue in cheek responses, IKEA make light of social trends and human behaviour, resulting in relatable campaigns that seamlessly tie back to their products.

JAN 30, 2017  |  posted by Saara

A popular way to increase your brand exposure is to leverage high trafficked, highly searched topics across social media. Originality and quick wit are a fundamental element to successful campaigns, and should be carefully considered to ensure the creative spin is relevant to your brand voice. IKEA is a brand doing it right. Through clever tongue in cheek responses, IKEA make light of social trends and human behaviour, resulting in relatable campaigns that seamlessly tie back to their products.

JAN 30, 2017  |  posted by Melissa

Technology is moving fast, very fast, however people shouldn’t recoil from this. Social media is not scary, it’s just a new communication tool in the digital realm because the internet has changed how people gather information. With a little planning you can boost customer engagement in a few easy steps!

JAN 30, 2017  |  posted by Melissa

Technology is moving fast, very fast, however people shouldn’t recoil from this. Social media is not scary, it’s just a new communication tool in the digital realm because the internet has changed how people gather information. With a little planning you can boost customer engagement in a few easy steps!

JAN 23, 2017  |  posted by Melissa

We love Australia. This great southern land has so much musical talent to offer. To celebrate Australia Day the team has curated songs from our favourite Australian artists, ranging from iconic classics to fresh contemporary tracks, for your ears to feast on.

JAN 23, 2017  |  posted by Melissa

We love Australia. This great southern land has so much musical talent to offer. To celebrate Australia Day the team has curated songs from our favourite Australian artists, ranging from iconic classics to fresh contemporary tracks, for your ears to feast on.

JAN 3, 2017  |  posted by Katie
content marketing lessons to steal from Buzzfeed – part 2: be true to your values

In order to truly connect with the right kind of audience, Brands must identify what values are important to them. The good news is your Brand already has values. They are at the core of why you do what you do. These values should be used to determine who your Brand’s “friends” are and how to appeal to them.

JAN 3, 2017  |  posted by Katie
content marketing lessons to steal from Buzzfeed – part 2: be true to your values

In order to truly connect with the right kind of audience, Brands must identify what values are important to them. The good news is your Brand already has values. They are at the core of why you do what you do. These values should be used to determine who your Brand’s “friends” are and how to appeal to them.

JAN 23, 2017  |  posted by Katie

It is common myth that being part of a creative agency means nothing but fun, games. Not the case! We actually spend the vast majority of our time working tirelessly across multiple client projects, smashing tight deadlines. So after another year hard at it, we decided to have a little bit of fun for ourselves and create our end of year limited edition chocolate packs.

JAN 23, 2017  |  posted by Katie

It is common myth that being part of a creative agency means nothing but fun, games. Not the case! We actually spend the vast majority of our time working tirelessly across multiple client projects, smashing tight deadlines. So after another year hard at it, we decided to have a little bit of fun for ourselves and create our end of year limited edition chocolate packs.

JAN 10, 2017  |  posted by Katie

Taggle are Australia’s dedicated M2M network provider, revolutionising low cost monitoring for Australian water resources through the use of cutting-edge radio technology. Our challenge was to decipher and re-tell the complex Taggle story in a simple, easy to understand language that would generate new leads.

JAN 10, 2017  |  posted by Katie

Taggle are Australia’s dedicated M2M network provider, revolutionising low cost monitoring for Australian water resources through the use of cutting-edge radio technology. Our challenge was to decipher and re-tell the complex Taggle story in a simple, easy to understand language that would generate new leads.

JAN 09, 2017  |  posted by Katie

Make a fresh start in 2017 with these Hot Links – explore more, expand your mindset, maximise your experience and compress the max out of everything (without losing quality!)

JAN 09, 2017  |  posted by Katie

Make a fresh start in 2017 with these Hot Links – explore more, expand your mindset, maximise your experience and compress the max out of everything (without losing quality!)

DEC 14, 2016  |  posted by Melissa

In order to truly connect with the right kind of audience, Brands must identify what values are important to them. The good news is your Brand already has values. They are at the core of why you do what you do. These values should be used to determine who your Brand’s “friends” are and how to appeal to them.

DEC 14, 2016  |  posted by Melissa

In order to truly connect with the right kind of audience, Brands must identify what values are important to them. The good news is your Brand already has values. They are at the core of why you do what you do. These values should be used to determine who your Brand’s “friends” are and how to appeal to them.

DEC 14, 2016  |  posted by Boris

So the time has come. The website that you had done when you first started your business is showing its age. Often your business has evolved so much that your current website no longer accurately represents your company and what you do. It’s time for a fresh start but it seems so daunting. Where do you even start?

DEC 14, 2016  |  posted by Boris

So the time has come. The website that you had done when you first started your business is showing its age. Often your business has evolved so much that your current website no longer accurately represents your company and what you do. It’s time for a fresh start but it seems so daunting. Where do you even start?

DEC 6, 2016  |  posted by Katie

So the time has come. The website that you had done when you first started your business is showing its age. Often your business has evolved so much that your current website no longer accurately represents your company and what you do. It’s time for a fresh start but it seems so daunting. Where do you even start?

DEC 6, 2016  |  posted by Katie

So the time has come. The website that you had done when you first started your business is showing its age. Often your business has evolved so much that your current website no longer accurately represents your company and what you do. It’s time for a fresh start but it seems so daunting. Where do you even start?

DEC 6, 2016  |  posted by Melissa

There’s a saying that bad typography is everywhere and good typography is invisible. But how do we define what good and bad is? How can we avoid making bad typographic decisions? Our resident type nerd and lady of lettering guides us through her top 5 tips to avoid typographic tumbles.

DEC 6, 2016  |  posted by Melissa

There’s a saying that bad typography is everywhere and good typography is invisible. But how do we define what good and bad is? How can we avoid making bad typographic decisions? Our resident type nerd and lady of lettering guides us through her top 5 tips to avoid typographic tumbles.

DEC 5, 2016  |  posted by Katie

There’s a saying that bad typography is everywhere and good typography is invisible. But how do we define what good and bad is? How can we avoid making bad typographic decisions? Our resident type nerd and lady of lettering guides us through her top 5 tips to avoid typographic tumbles.

DEC 5, 2016  |  posted by Katie

There’s a saying that bad typography is everywhere and good typography is invisible. But how do we define what good and bad is? How can we avoid making bad typographic decisions? Our resident type nerd and lady of lettering guides us through her top 5 tips to avoid typographic tumbles.

NOV 15, 2016 | posted by Katie

Complete Kitchenware are a commercial kitchen supplier in Sydney that support the hospitality industry. Boasting a huge and diverse range of products and services, they were looking to position themselves in the industry as a reputable, one-stop-shop supplier.

NOV 15, 2016 | posted by Katie

Complete Kitchenware are a commercial kitchen supplier in Sydney that support the hospitality industry. Boasting a huge and diverse range of products and services, they were looking to position themselves in the industry as a reputable, one-stop-shop supplier.

NOV 10, 2016 | posted by Melissa

Have you ever noticed those rectangular boxes that appear when a glyph from a font is missing? Did you know that that little rectangle is colloquially known as “tofu”? Tofu appears when the glyph is not defined. If you live in an English speaking country you might rarely get a sampling of tofu.

NOV 10, 2016 | posted by Melissa

Have you ever noticed those rectangular boxes that appear when a glyph from a font is missing? Did you know that that little rectangle is colloquially known as “tofu”? Tofu appears when the glyph is not defined. If you live in an English speaking country you might rarely get a sampling of tofu.

NOV 9, 2016  |  posted by Paul

You’ve created a beautiful website which has taken months of preparation, from briefing designers and web developers, to collating content and making sure it ticks all the right boxes. You push it live and wait for the sales and leads to pour in but…six months have passed and there is still no change.

NOV 9, 2016  |  posted by Paul

You’ve created a beautiful website which has taken months of preparation, from briefing designers and web developers, to collating content and making sure it ticks all the right boxes. You push it live and wait for the sales and leads to pour in but…six months have passed and there is still no change.

OCT 31, 2016 | posted by Katie

BabylissPro Australia is a salon-based brand for professional haircare products and styling tools. Established in Europe and renown for their quality products and innovative technologies, Emedia Creative were approached to localise the brand and packaging specific for the Aussie market.

OCT 31, 2016 | posted by Katie

BabylissPro Australia is a salon-based brand for professional haircare products and styling tools. Established in Europe and renown for their quality products and innovative technologies, Emedia Creative were approached to localise the brand and packaging specific for the Aussie market.

OCT 31, 2016 | posted by Melissa

Voted #1 Most Innovative Company by Fast Company, Buzzfeed is a modern publishing phenomenon. If you’ve cast your eyes on a screen recently, chances are you’ve stumbled across a viral Buzzfeed video, taken a Buzzfeed quiz or read a Buzzfeed list that popped up on your feed. Their explosive presence is envied by the media world.

OCT 31, 2016 | posted by Melissa

Voted #1 Most Innovative Company by Fast Company, Buzzfeed is a modern publishing phenomenon. If you’ve cast your eyes on a screen recently, chances are you’ve stumbled across a viral Buzzfeed video, taken a Buzzfeed quiz or read a Buzzfeed list that popped up on your feed. Their explosive presence is envied by the media world.

OCT 28, 2016 | posted by Katie

For the month of November we have a sizzling bunch of hot links; Noto a universally supported font saves us all, Sydney’s 24 hour Bingefest, a first look at 2017’s UI trend report and examine creative pursuit with Jon Bergman.

OCT 28, 2016 | posted by Katie

For the month of November we have a sizzling bunch of hot links; Noto a universally supported font saves us all, Sydney’s 24 hour Bingefest, a first look at 2017’s UI trend report and examine creative pursuit with Jon Bergman.

OCT 28, 2016 | posted by Paul

Studies have discovered that Facebook fans spend more money on brands they are fans of, with approximately $116 more per year than non-fans. These Facebook fans also spend 43% more within that brand’s sector. Most marketers know that a quick way to increase your Likes is through Facebook’s paid platform – but what if you don’t have the budget to do so?

OCT 28, 2016 | posted by Paul

Studies have discovered that Facebook fans spend more money on brands they are fans of, with approximately $116 more per year than non-fans. These Facebook fans also spend 43% more within that brand’s sector. Most marketers know that a quick way to increase your Likes is through Facebook’s paid platform – but what if you don’t have the budget to do so?

OCT 5, 2016 | posted by Katie

Southern Phone are a regional NSW telecommunications company, committed to providing affordable services to regional communities throughout Australia. Each year Southern Phones deliver 25 million catalogues, designed to address the attention, desire, and action phases of a customer’s buying journey and ultimately drive sales.

OCT 5, 2016 | posted by Katie

Southern Phone are a regional NSW telecommunications company, committed to providing affordable services to regional communities throughout Australia. Each year Southern Phones deliver 25 million catalogues, designed to address the attention, desire, and action phases of a customer’s buying journey and ultimately drive sales.

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