You need a business brochure that showcases your new products or services, but you don’t know where to start, or you just don’t have the time.
Your old and out-dated brochure is killing your sales efforts, and compared to your competitors, it’s just plain embarrassing. So where should you start? Emedia Creative has helped hundreds of business owners, large and small, to supercharge their sales and grow their company with our proven 7 step framework that turns the nightmare of creating a brochure into a systemised, efficient and stress-free project.
Great brochure design will provide confidence and have all the right information to gain your customer's attention.
It should answer any questions they have and deliver a solution. Most importantly though, it should excite your prospect and make them ready to purchase.
Over the last two decades our team have developed a process that will ensure your brochure grabs attention and amplifies results for your business.
Follow these 7 proven steps we use when designing your catalogue or brochure.
Know exactly who you are selling to
It's crucial that you understand your target market along with the problem they are trying to solve. This is true for any marketing tactic, be it a brochure, website or radio ad. You want the prospect to know that you understand their problem and can offer a solution. By doing this, you will begin to build trust.
Use a language that your target audience will understand
Make sure your content is not too technical, you risk overwhelming your target when too much detail is provided. Focus on selling benefits, not features and technical jargon. What will your product or service allow or provide post-purchase? In cases where technical information is required, think about how it can be communicated via tables or infographics to make it easy to digest. Less is more.
How will your product be perceived
According to the study “The Impact of Colour in Marketing” by the University of Winnipeg, Canada, consumers will make a decision within 90 seconds of their first interaction with a product. Moreover, 62 - 90% of this decision is based on colour. Your photos, design style and colour scheme, will affect how a potential customer perceives your product or service. Make sure these choices are made with your target persona in mind.
Feature the best selling product on your cover
Your cover design will be the most influential part of your brochure. Do not use the cover too display a picture of your new office and an oversized logo. Use that space to capture your customer's attention with a relevant headline and an image that will resonate with them. Remember, your customer cares very little about your office or your logo unless it can solve their problem or provide them with joy!
Get your content and words nailed before handing to a designer
When a brochure goes over budget, 90% of the time, it is because changes to the content were made after the brochure had been designed. Properly check and proof read content to avoid a budget blowout due to amends.
Have a great offer and call to action
It is super important in any sales effort to provide a clear Call to Action. Without this, your potential customer has not been instructed as to what you would like them to do. Ask for the order and provide a brilliant offer that is hard to refuse. Provide clear, step by step instructions to guide the sale.
Show me the proof before I hand over my hard earned cash
Now before you roll your eyes with our next suggestions, hear us out. Testimonials really do work. For whatever reason, testimonials still work in brochures. Use genuine testimonials to position your business as a trusted company that can be relied on.
Don't forget the basics; make sure your brochure answers these simple questions.
What is the product that we sell?
What is the problem we solve?
What is the solution we provide?
The system we follow works, and in 2015 our design team took out the GOLD award for Kidstuff Children’s Toys which was a real buzz for our team. The best part of the award wasn't the award as such; it was who we beat to claim GOLD. Our client, Kidstuff an independent toy retailer was up against KMART, Myers and Target.
These major national retailers allocate huge budgets with large creative design teams in order to produce that killer catalogue to boost their yearly sales figures, yet in 2015, with a fraction of the competitors budget, we took home GOLD. The principals used to create that award-winning brochure are still the same principles we use for all our clients.
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Driven by creativity and numbers, Joe has a unique ability to provide creative services that not only look good but also achieve sales growth for clients. Partnering with business owners and Marketing Managers for the last 27 years’, Joe has been on a quest to test, measure and learn to create constant and never-ending improvement.