The Importance of Clear Call To Actions on Your Marketing Material
The content you're creating for your online platforms and print material is engaging and helpful, but for some reason it's failing to create the number of conversions you want and need.
What Is A CTA?
Why Are CTAs Important?
1. Increased Conversion Rates
2. Improved ROI On Advertising Efforts
3. Audience Growth
4. Consumer Preference
What Are The Different Types Of CTAs?
1. Website Leads
2. Event Awareness
3. Sales Converter
4. Persona-Building Forms
5. Lead Nurturing
6. Further Content
7. Social CTAs
8. Product And Service Suggestions
How To Create An Effective CTA
The CTA needs to stand out. One of the better ways to do this is make it slightly larger than the surrounding text and provide some free space around it, creating a clear frame that draws the viewer's eye.
Make the CTA actionable. As previously discussed, consumers like clarity so make it clear what you want them to do next.
Limit your CTA choices. People don't like making choices, so provide one clear option to take.
Create a little urgency. FOMO is real. If you create a limited offer, you'll see its popularity sky rocket. Nobody wants to miss out on a great deal, so instead of taking weeks to weigh their options they'll make their decision on the spot.
Make it easy to say yes. This means reducing all the hurdles—make the offer easy to acquire and require as little information from the lead as possible.
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As a results-oriented, client-focused professional, Paul has 20 years' international experience helping businesses increase their profitability through strategic marketing and digital campaigns. Working within full-service creative and digital agencies in both the UK and Australia, Paul has planned, managed and executed numerous strategic marketing and digital campaigns that increase sales for small to ASX listed businesses.