A great designer will speak to your target audience and capture their attention. High quality professionally designed brochures are able to sell your product or service as good as your best salesman 24 hours a day. 7 days a week. Miss one of the crucial design elements required and you'll leave money on the table.
A sales-generating brochure will have all the right information placed to gain your customer's attention and build trust. Great design will answer all your buyer's questions, provide a solution and most importantly, get your prospect ready to purchase.
Our brochure design and catalogue design teams have helped hundreds of businesses over the years and won many awards for our great design work. The proudest, without doubt, would be our GOLD in the Australian Catalogue Awards in 2015 for a number of reasons.
As a business owner, you don't have the time needed to produce a winning brochure or catalogue design that'll give your sales the boost you are looking for. I'm guessing you are like the hundreds of owners we've worked with over the years. Your sales team are using an old, out of date brochure design that everyone in the company is embarrassed about. You know it needs an update. It's been on your to-do list for some time now, and you agree that it would help convert more sales, but finding the time to finish what you started is near impossible. Am I right?
We feel your pain, setting time aside to get your head around the technical and production requirements is hard when you're busy working in the businesses. Some of the tasks you'll need to complete include gathering specifications, selecting or producing hi-quality photos, writing or co-ordinating copy and selecting hero products or services. However, there's still more to do. You'll also need to work out where to best position the Calls to Action, create attention-grabbing headlines, think about special offers and finally, once the finished brochure design is in your hands, how will it be distributed?
Creating high-quality professional brochures can be a complicated and time-consuming project.
The good news is, there's an easy process that you can follow to reduce your stress and ensure your brochure becomes a valuable sales tool. The process will help to convert prospects into leads and leads into clients or customers, 24 hours a day, seven days a week.
Our award-winning creative team developed the process and fine-tuned it over the last 28 years. We wanted to streamline the task of producing successful sales-generating brochures and catalogues for our clients as an internal tool. The 7 step process led our creative design team to many industry awards over the years including a GOLD in the Australian Catalogue Association Awards for best retail catalogue design. The steps are simple and easy to follow but essential to ensure you tick the boxes required to develop the best brochure design for your business.
Don't be fooled by the simplicity of our brochure and catalogue process, skip just one of the steps in your layout, and you'll risk losing potential sales for your business and reduce your business revenue.
Emedia Creative has helped many business owners and marketing teams design and produce various sales tools in all kinds of formats. From A6 size pocket brochures, A4 Product sheets, A4 Business Profiles, DL, A5, A4 and even A3 size sales brochures and A4 product catalogues and professional services packs ranging from one to hundreds of pages in length. The proven process has worked for all kinds of businesses, from business to business and business to consumer products and services.
A constant supply of internal problems that need your focus as well as clients that require your immediate attention leaves little time for working "on the business". Use our seven easy steps to creating a successful brochure, and you'll finally feel more confident and have a framework to get your brochure completed quickly.