Most clients at the start of their journey towards developing a high-level capability statement, don't know where to begin. They're not entirely sure of what content should be included in their capability statement resource, how long it should be, or how to position their key differentiators.
The purpose of a business capability statement is to help promote your business and core competencies as well as core capabilities. It will provide detail on why someone should do business with your company and highlight your product or services.
We have a team of expert designers who can quickly help to create a result generating document for a small business wanting to attract government buyers through to larger companies focused on government procurement for revenue growth.
Our agency has worked with hundreds of busy business owners to fine-tune the crucial details required to help their capability statement stand out and become a valuable marketing tool. Our clients are often overwhelmed about the details required and have limited time to spend on creating or updating their statement design. For almost 30 years, our award-winning design agency has worked with business owners to create marketing and communications for just about every sector. Our consulting services help to attract attention from contracting officers and have secured contracts in the government sector and the private sector.
Our design team, marketing strategists, graphic designers and writers will help you to create a powerful marketing document that your sales team will be proud to use. We'll include your competencies, awards and accreditations in our proven framework. We will transform your information into an outstanding visual presentation. Your statement will communicate to potential customers, key stakeholders, suppliers and future employees about your company, what it does and what makes you unique.
A company capability statement can be distributed digitally via a pdf file or as a printed hard copy. We are often asked to help with Capability Statements for tender applications and EOI (Expression Of Interest). The EOI is usually for government contracts for local governments or federal government.
In 2018-19 there were 78,150 contracts published on AusTender with a combined value of $64.5 billion!
Becoming a prime contractor to the public sector can take your revenue to another level. Government contracting can provide security and robust cash flow. With big opportunity, comes healthy competition. Your ability to highlight only the vital detail is critical in the tender process. Our consulting team has the knowledge and experience to help you engage with contracting decision-makers. We provide a range of resources and solutions to deliver a winning project for your company.
A high-quality capability statement is a necessary part of the contracting and tender process. Your EOI submission is an indicator of your competencies and commitment to fulfil the requested services. A professional and well-prepared document will position your company as an industry leader and can make a massive difference in the selection process.
A freely available capability statement template will not help your application stand out amongst your competitors. A statement template will fail to pinpoint your good capability. Instead, you will provide generic cookie-cutter information that the government assessment team and will most likely dismiss.
Private enterprise and government agencies will conduct a tender process to locate a preferred supplier to enter into a contractual relationship for the provision of goods or services. Confidence in your ability to deliver as requested is paramount in order to mitigate their risk.
The methods used by private enterprise and government for procurement include the following:
Open Tender - An Open tender involves publishing an open approach to the market where relevant companies can apply.
Limited Tender - A Limited tender involves a relevant entity approaching one or more potential suppliers to make submissions by invitation only. Many Commonwealth procurement rules govern how entities buy goods and services. Your capability statement design should highlight your business' important information that decision-makers in private enterprise and government agencies will be judging
Winning a tender means you are agreeing to provide a product or service and there will be stringent rules and regulations you need to abide by. It is highly recommended that you use a reputable law firm with experience in procurement contracts to advise and guide you. You want to ensure you understand your obligations to the agreement and that it will deliver value to all stakeholders.
It should clearly communicate your company's point of difference and the problems you help to solve. It should introduce the company, talk about your history and outline your expertise, achievements, credentials and accreditations. We also recommend the use of client testimonials to support your content.
Highlighting your strengths and point of difference is essential. Still, a common mistake is providing detailed technical information and itemising every product or service offered to your clients. Stick to the value you will bring to the relationship and keep your content brief and easy to read. Do not use generic content, tailor the content to suit the potential customer that responds to the tender request.
The capability statement should be a standard business size document, in Australian that would be A4 (201x297mm). There is no hard and fast rule around page count. We recommend a minimum of 8 pages and 24 as a maximum. Resist the urge to make your capability statement long-winded and overly technical. Use photos and infographics to maintain the reader's interest but most importantly, make sure you have clearly completed all requests as well as a list of your core competencies.
Capability Statements are a marketing tool used to assist in marketing and promoting your products and services. They should be designed to quickly communicate the value you deliver. They are sometimes requested when various potential suppliers are being considered by a Committee, Director or a Board. Therefore your document must amplify your strengths and value in a clear and memorable way without the help of your sales team. It is the best way to communicate precisely what you do and why you should be trusted without the fluff. A capability statement is not essential to win new business but to will guarantee that the reader has all your important information in a clear and insightful summary.
The following content can be included to help position your company as a formidable partner. The key is building trust and credibility with the reader who is evaluating your ability to provide a quality product or service. Their goal is to reduce any risk and lower their operating cost.
The Australian Government publishes business opportunities and notifies successful contracts on the AusTender website.
The site allows you to register and be notified of tenders that match the criteria you set when they are announced. Once they are announced you can download the tender documentation which will outline the requirements. The website will also be used to upload your tender response.
It is a valuable resource where you can discover details about successful applicants and existing contracts.
We also suggest the Make Selling to Government Your Business guide that answers a lot of common questions around the complete Tender process.
We believe the best results come from a simple, clear and thorough process and framework. Our agency has fine-tuned the process to help you win tenders and reach your goals.
Our award-winning team has drawn from multiple disciplines to elevate our clients brand. We work together to develop the marketing tools that communicate your story that will engage with the tender committee to help your submission stand out and rise to the top. This method works for small businesses and larger organisations.
Looking for some capability statement or brochure design guidance? Discover how to present your business as a trusted supplier today.