Capability Statement


How To Win Tenders For Your Business And Secure Capability Statement Success In 2020.

Most clients at the start of their journey towards developing a high level capability statement, don't know where to begin. They're not entirely sure of what content should go into their capability statement, how long it should be, or how it should all come together.

The purpose of a business capability statement is to help promote your business and your core competencies. It will highlight why someone should do business with your company.

We have a team of expert capability statement designers to quickly help create a result generating document with our simple 3 step process.


Our Simple 3 Step Process

We've worked with hundreds of busy business owners to fine-tune the crucial details required to help their capability statement stand out as a valuable marketing tool. Our clients are often overwhelmed about the details needed and have limited time to spend on creating or updating their statement.

For almost 30 years, our award-winning team has worked with numerous businesses to create marketing and communications for many business sectors, including:


Business Growth

What Is A Capability Statement, And How Is It Used?

A capability statement is an outline of your business' key selling points. It should communicate the unique difference you bring to the industry. Our team of marketing strategists, graphic designers and writers will help you to create a powerful marketing document that your sales team will be proud to use. We'll include your competencies, awards and accreditations within our proven framework. We will take your information and transform it into an outstanding visual presentation. Your statement will communicate to potential customers, key stakeholders, suppliers and future employees about your company, what it does and what makes you unique.

Put Your Best Foot Forward With Your Tender Application

A company capability statement can be distributed digitally via a pdf file or by business development and sales teams as a printed leave-behind after prospect meetings. We are often asked to help with Capability Statements for tender applications and EOI (Expression Of Interest).

In 2018-19 there were 78,150 contracts published on AusTender with a combined value of $64.5 billion!

Securing a Government contract can take your business to another level, providing security and cash flow for your business. With big opportunity, comes healthy competition. Your ability to highlight only the vital detail is critical in the tender process, and our team has the knowledge and experience to help you engage with the decision-makers. 

With a high-quality strong capability statement a necessary part of the tender process, your EOI submission is an indicator of your ability and commitment to fulfil the contract. A professional and well-prepared document will position your company as an industry leader and can make a massive difference in the selection process. A capability statement template will not help your application stand out amongst your competitors.

Private enterprise and government agencies will conduct a tender process to locate a preferred supplier to enter into a contractual relationship for the provision of goods or services.

Procurement Methods

Methods used to conduct a procurement include the following:
Open Tender

An Open tender involves publishing an open approach to the market where relevant companies can apply. 

Limited Tender

A Limited tender involves a relevant entity approaching one or more potential suppliers to make submissions by invitation only.
Many Commonwealth procurement rules govern how entities buy goods and services. Your capability statement should highlight your business' critical information that private enterprise and government agencies will be judging.

Laws Surrounding The Tender Process

Winning a tender means you are agreeing to provide a product or service and there will be stringent rules and regulations you need to abide by. It is highly recommended that you use a reputable law firm with experience in procurement contracts to advise and guide you. You want to ensure you understand your obligations to the agreement and that it will deliver value to all stakeholders.

What Information Should Be Included In A Capability Statement?

It should clearly communicate your company's point of difference and the problems you help to solve. It should introduce the company, talk about your history and outline your expertise, achievements, credentials and accreditations. We also recommend the use of client testimonials to support your content.

What Are The Common Mistakes Made In Capability Statements?

Highlighting your strengths and point of difference is essential. Still, a common mistake is providing detailed technical information and itemising every product or service offered to your clients. Stick to the value you will bring to the relationship and keep your content brief and easy to read. Do not use generic content, tailor the content to suit the potential customer that responds to the tender request.

What Is The Correct Format For A Capability Statement?

The capability statement should be a standard business size document, in Australian that would be A4 (201x297mm). There is no hard and fast rule around page count. We recommend a minimum of 8 pages and 24 as a maximum. Resist the urge to make your capability statement long-winded and overly technical. Use photos and infographics to maintain the reader's interest.

Do I Need A Capability Statement To Win New Business?

Capability Statements are a marketing tool used to assist in marketing and promoting your products and services.

They should be designed to quickly communicate the value you deliver to the reader. They are sometimes requested when various potential suppliers are being considered by a Committee, Director or a Board. Therefore your document must amplify your strengths and value in a clear and memorable way without the help of your sales team. 

What Content Can You Include In A Capability Statement?

The following content can be included to help position your company as a formidable partner. The key is building trust and credibility with the reader who is evaluating your ability to provide a quality product or service. Their goal is to reduce any risk and lower cost to their operation.

• Introduction and company overview
• An outline of the problems you are great at solving
• Social responsibility policy
• Your business partners
• Organisational structure
• Profile of the management team
• Past and current clientele with testimonials
• Awards and accreditations
• Past and current projects
• Commitment to safety management
• Commitment to quality assurance and standardisation
• Services provided and a brief description
• Details of licences and insurance
• Governances and risk management practices
• Contact information


Emedia Creative has help business owners produce high-quality capability statements and business documents, that position them as leaders in their industry.

We believe the best results come from a simple, clear and thorough process and framework. A process we have developed and fine-tuned to help our clients win tenders and achieve their business goals.

Our award-winning team uses visual elements to elevate your brand. We work together to develop the marketing tools that communicate your story and engage with the tender committee to help your submission stand out and rise to the top.




Looking for some capability statement design inspiration?