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With 20+ years of experience helping businesses create compelling capability statements, we understand the importance of showcasing your skills, abilities and services.
We’ll guide you through the process of creating a document that sets you apart and gives you the advantage to win more business. Stand out from the competition, demonstrate your expertise and core competencies, and make a lasting impression.
USE OUR PROVEN CHECKLIST
TO ENSURE YOU HAVE ALL THE INFORMATION YOU NEED FOR
A SUCCESSFUL CAPABILITY STATEMENT
It’s a powerful business development tool that showcases your expertise, core competencies, services and track record to prospective clients. The document should provide confidence in your ability to deliver the product or service the decision makers require.
These document can also be referred to as a;
First of all, don’t let a cluttered statement hold you back. Be selective and focus on what matters to your prospective client or customer and make it easy to read. Show them how your expertise aligns with their needs and their desired outcome. Remember, less is more when you write an effective capability statement.
An outline will help you simplify your message and showcase the most important information that can make all the difference in winning a tender. Partner with an expert to design and edit your company capability statement for maximum impact.
An experienced writer will help you create an easy-to-read document that answers the prospect’s questions clearly and concisely. After all, clarity is the key to communicating effectively.
I’m sure you’ve heard the phrase, “Never judge a book by its cover,” right? Nice in theory, but unfortunately, the reality is very different. A visually appealing design significantly impacts how potential clients perceive your business. It communicates your professionalism and attention to detail almost instantly. Think of it as the business equivalent of dressing up for a first date—you want to make a great first impression!
Obtaining your competitors’ capability statement covertly can give you a significant advantage. The document will provide insight into your competitor’s offering, marketing strategy, and overall positioning. Having this information will help you construct your pitch. By leveraging this information, you can differentiate your company.
Tailoring your document can be a game-changer. Customising it to align with the specific needs and expectations of your potential client can capture their attention and set you apart from the competition. This personalised approach demonstrates that you’ve done your homework and are genuinely interested in their project, which can be especially crucial if the Request for Tender (RFT) is expected to attract numerous applications.
By highlighting the aspects of your expertise that directly address the client’s requirements and showing how your services can uniquely benefit them, you make your statement more relevant and compelling. It’s like adding a personal touch to a job application—while others submit generic resumes, you’re the one who took the time to tailor your cover letter. This attention to detail can make all the difference in a crowded field, ensuring that your application doesn’t end up in the bin..
Consider these main selling points to include in your document before you start to write it.
The ratio between these different sections will vary from company and industry. If possible, customise information and projects to highlight those relevant to the project you are pitching.
You may have one core capability with various applications across different industries and operations. In this case, focus on content detailing the services that make the most sense to the industry you are pitching.
Lastly, you must include a strong call to action on your capability statement and ensure your contact details are up to date, clear and easy to find.
Provide the right amount of company data to build the prospect’s trust and interest in your expertise, but don’t waffle on. Stay on point.
Format your capability statement so that it can be read in two different ways. For example, you can embolden each core capability so the decision-makers can read it at a glance,
Don’t forget to consider the business writing style used. Ensure the language and tone are correct for the audience you are pitching. Your multipage document may need the help of technical writers or qualitative researchers. You need to find a balance between readability and professionalism.
Try to use shorter, more straightforward sentences. But don’t sacrifice your professional tone in doing so.
Lastly, think about how you deliver your document and the other media you use alongside it. For example, an email that briefly outlines your best selling points sent before the hard copy document is delivered can provide a great shortcut to getting noticed.
We often think of a company capability statement as a bland document. However, a capability statement should actively gain interest and build excitement in working with our company. It should explain what you are great at and provide a glowing track record summary of your achievements.
So, be confident, but be professional as well. This will make your clients believe that you are more than capable.
If you want to improve your tender results and position your business as the best solution, contact us today.
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