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“Once the races begin it's more difficult and there is never that much time for testing.” quoted by multiple MotoGP World Champion, Valentino Rossi. While he said this in the context of motorcycle racing, its essence is relevant in the world of design and branding. There’s nothing wrong with being confident...

A strong, well-defined vision with meaning is an essential factor in building an impactful brand. Whether you run a small start-up venture or a multi-national company, your brand’s vision serves as the common identity and purpose for all employees and gives your customers a clear idea of what your business...

Having an engaging brand is high on the agenda for most marketers and business owners. Who wouldn’t want a unique and exciting brand that people love and revere? Having a positive, exciting and engage brand, manifests loyalty which creates meaningful relationships with your customer base. Let’s understand what an engaging brand...

Packaging is perhaps one of the basic things that we encounter every day. Most of the time, it  serves as the container and protector for something that is more valuable inside. But for entrepreneurs and marketers, packaging can make or break their product. Packaging is more than just a façade...

Whether online or in physical stores, the future of retail lies in making authentic connections with shoppers and engaging with them on a personal level. Read our 5 hot retail trends in 2017 to get you future ready....