You’ve created a beautiful website which has taken months of preparation, from briefing designers and web developers, to collating content and making sure it ticks all the right boxes. You push it live and wait for the sales and leads to pour in but…six months have passed and there is still no change. You don’t have access to any relevant data behind your website, and have no idea what the problem is and/or how to fix it.
This is where the importance of having Google Analytics comes into play. For most of us the digital landscape has become a way of life, and for marketers, data and results of campaigns only serves to amplify that trend. With our growing dependence on finding what we need online it is crucial that businesses have a highly engaging and user friendly website. Whether your website is there as an information tool or as an e-commerce platform, it is essential that relevant data is constantly being collected. With digital becoming more and more competitive, monitoring our website results and analysing user behaviour is key. By installing Google Analytics, you will be able to track and monitor these trends on your website for free. It will also allow you to set and measure business objectives and determine internal KPIs.
To set up Analytics, you will firstly need to create a Google account. Once you have set this up, install the tracking code via your “Source Code” and within a day the data will start to filter through. If you do not have access to your Source Code, ask your web developer who can provide you with this.
Once you have your tracking code in place, Google Analytics can provide you with a multitude of metrics. You will find some really great insights from the following:
By setting up your own goals, you can closely monitor the site performance and how users are interacting with your pages. This data will put you in a better position to determine what is and isn’t working from which you can determine how to make improvements to the website for a better user experience.
For more information on Google Analytics, why not give the team at Emedia Creative a call and we can discuss collating some meaningful data from your website.
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About Joe Accurso – Director
Driven by creativity and numbers, Joe has a unique ability to provide creative solutions that achieve real
Partnering with business owners for the last 28 years, Joe has been on a quest to test and measure. He applies constant and never-ending
improvement by harnessing the digital transparency that data attribution now provides to achieve results.
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