Duck In Duck Out Social Media Campaign

Business Problem

• Existing social media content and posting was inconsistent and sporadic due to limited resources
• Lack of consistent tone and brand values across social media
• The need to build a strong social following fast to support a new store opening

Marketing Plan

• Brand discovery session to uncover values, tone and framework for social media strategy
• Influencer strategy and event to generate buzz surrounding the new store opening
• Event photography and beautiful imagery captured and posted by influencers across social media

Social Media Results

By tapping into our influencer’s dedicated followers we achieved a reach of 265k Instagram users. This lead to a 6% growth of Duck In Duck Out Instagram followers in the first 72 hours. Facebook month one:

• Fan growth up 2444%
• Total reach up 912%
• Post engagements up 1311%
• Page views up 5429%

Client Testimonial

“Manu, Phil and the whole team here are loving what you are doing with our social media, loving the interaction and responses! To be honest I don’t think we could be happier! Everyone is commenting on our social media (internally and externally) and very impressed with the results so far. Paul has been wonderful to work with and so helpful. He always comes up with a solution for me when I have been a little stuck!”