Gelatissimo Branding and Marketing Plan


Brand messaging, brand re-design, website, social media & store fit out

capital fit out costs by


recall increased by


Business Problem

  • Existing brand was dated, lacked engagement, and in need of an evolution
  • Re-brand had to work across multiple channels including in store and digital platforms
  • 35 locations with varying specifications and limitations

Marketing Plan

  • Research, create and present re-brand concepts to key stake holders
  • Re-design completed brand from ground up including style guide, logo, packaging, image style and various other touch points
  • Work with shop fitters to realise new brand vision and problem solve

Business Result

  • Broader market appeal whilst remaining relevant to core company values
  • 22% average reduction in capital fit out costs
  • Enthusiastic buy-in from franchisees, company directors and loyal fans

Client Testimonial

“We’ve had a long association with Emedia Creative but this latest project has really reinforced our admiration for the team. They have modernised our brand in a way that cements our credibility, captures our history and drives us forward. Flexibility was essential and I’m delighted to report the brand works equally well in-store and online. As always, the concepts were delivered on time and we only made minimal changes. The entire process was hassle-free and the results were outstanding.”

– Kristine Tan

Marketing Manager, Gelatissimo


Discover how we can help your business achieve next level results.