Today, consumers are looking for information about products or services online before they are ready to open their wallets and purchase.
Inbound marketing is about providing the information your ideal customer is searching for. So, how does inbound work? You attract prospects and customers to your website using digital marketing tactics with relevant and useful content. When they arrive at your site, you can engage with them using conversation tools like chatbots, live chat and emails to provide them with valuable content that helps to build trust in your business.
This is all done before the potential new client is ready to purchase.
By focussing on your buyers paint points and goals, your business will attract qualified prospects who are more likely to become a customer. Providing valuable content helps customers make their own decisions, rather than being pushed a product or service that they may not even be interested in buying at that stage. Customers no longer want to have something sold to them. They want to decide what they need and have control over their own buying process.
To have a successful inbound marketing strategy, you must provide information that people want and need. The key is creating exceptional content that draws people to your website through channels like social media, SEO, Google Ads, email marketing and even your website blog.
Once you have online visitors, you then need to turn them into leads by obtaining their contact information. To achieve this, you must offer something back with direct calls to action, in the form of content. It’s called the give and get effect. Content marketing may be as varied as checklists, videos, eBooks, webinars, white papers, and more.
This is the stage when you convert leads into customers. Tools such as marketing automation, smart content and social media monitoring will ensure that your leads are closed at just the right time. Knowing when to reach out to your potential customers will make the difference between closing or losing a sale.
Your customer's experience must always go far beyond ordinary customer satisfaction. It is much easier and less expensive to keep existing customers than to find new ones. At the delight stage, your business should continue to engage with your customers through relevant and valuable content to convert them into activate promoters of your services.
Inbound marketing is not only good for your business, it also helps your customers. Our inbound marketing campaigns have helped many businesses generate more qualified leads, improve customer acquisition and keep them top of mind in their customers buying process.
Ready to explore this level of success? Emedia Creative are one of Sydney’s leading certified HubSpot partner agencies. Speak to one of our Inbound Marketing Specialists to find out how we can convert your website visitors into customers and start growing your business.