Today, consumers are looking for information about products or services online before they are ready to open their wallets and purchase.
Inbound marketing is about providing the information your ideal customer is searching for and positioning your business as a credible provider.
As the name suggests, inbound marketing is where prospects approach your business looking for advice. Attracting people to your website content with the information they need to solve their problem. Your marketing campaign should offer a digital experience with relevant and useful content.
When prospects arrive at your site, you can engage with them using conversation tools such as chatbots or live chat windows. Blog posts and emails also provide value that helps to build trust and confidence in your business.
It is a different approach to the traditional cold calling outbound marketing tactic that no longer generates consistent quality leads.
By focussing on your buyer's pain points and goals, our marketing agency helps your business attract qualified prospects who are more likely to become a customer.
Providing valuable content helps customers make their own decisions, rather than being pushed a product or service that they may not be confident is right for them.
They are searching for answers and require more information before they are ready to make their purchasing decision and add to your sales revenue.
Customers no longer want to have something sold to them.
They want to decide what they need and have control over their buying process. Most buyers will research and educate themselves online before reaching out to a sales team.
To have a successful HubSpot inbound marketing strategy, you must provide information that people want and need. The key is creating exceptional content that draws people to your website through channels like social media, SEO, Google Ads, email marketing and even your website blog.
Once you have online visitors, you then need to turn them into leads by obtaining their contact information. To achieve this, you must offer something back with direct calls to action, in the form of content. It’s called the give and get effect. Content marketing may be as varied as checklists, videos, eBooks, webinars, white papers, and more.
This is the stage when you convert leads into customers. Tools such as marketing automation, smart content and social media monitoring will ensure that your leads are closed at just the right time. Knowing when to reach out to your potential customers will make the difference between closing or losing a sale.
Your customer's experience must always go far beyond ordinary customer satisfaction. It is much easier and less expensive to keep existing customers than to find new ones. At the delight stage, your business should continue to engage with your customers through relevant and valuable content to convert them to activate promoters of your services.
Inbound marketing is not only good for your business, but it also helps your customers. Our agency has helped many businesses generate more qualified leads, improve customer acquisition and keep them top of mind in their customer's buying process.
Ready to explore this level of success? Emedia Creative is one of Sydney’s leading certified HubSpot partner agencies. Speak to one of our HubSpot Sydney Inbound Marketing Specialists to find out how we can convert your website visitors into new customers for your sales team. Grow your business today.