Today, consumers are looking for information about products and services online before they are ready to open their wallets and purchase.
Inbound marketing is about providing the information your ideal customer is searching for. So, how does inbound work? You attract prospects and customers to your website with relevant and useful content. When they arrive at your site, you can engage with them using conversation tools like chatbots, live chat and emails to provide them with valuable content that helps to build trust in your business. This is all done before the potential new client is ready to purchase.
Emedia Creative are one of Sydneys leading certified HubSpot Agency Partners.