In a world where fast food seldom equals good food, this specialty retailer’s ethos is simple – to make wholesome burgers the whole family will love. Each burger is lovingly handmade to order and uses only the freshest, honest ingredients, sourced from local suppliers. In a bun – Burger Baby burgers are full of flavour, full of fun, minus the guilt.
The brand identity was born from the one ingredient that can make or break a burger – the sauce. Using playful and ’saucy’ characteristics, we developed a custom type logo that mimics the organic qualities of the produce used, whilst presenting a brand that is passionate, gregarious and all round loveable.
The brand identity was further rolled out out to menus, signage and specialty packaging using a simple black and red colour palette and unbleached paper stocks. This enabled a cost effective printing solution whilst reinforcing the brand’s wholesome, handmade character.