Conair Catalogue - Emedia Creative
17001
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CONAIR

How do you
inspire product trial
through design?

SCROLL
CONAIR

How do you
inspire product trial
through design?

SCROLL
Conair are an international brand that develop and market beauty products, personal care, and kitchen appliances.

Conair Australia asked us to develop a beauty sales catalogue that would combine the various sub-brands under the Conair Australia brand.

The challenge was to motivate professional salon owners and stylists to trial alternate brands whilst delivering a unified vision for Conair, using the existing assets from each sub-brand.

Our strategy was to redefine the role of the catalogue from a simple sales tool, into a fashion-forward bi-monthly publication that would engage the artistic and aesthetic nature of the target market.

Encouraging experimentation and new levels of artistry through innovative techniques and products, we developed a distinct visual language of experimental typographic treatments, geometric shapes and bold colour palettes that evolve with each issue.

Conair are an international brand that develop and market beauty products, personal care, and kitchen appliances.

Conair Australia asked us to develop a beauty sales catalogue that would combine the various sub-brands under the Conair Australia brand.

The challenge was to motivate professional salon owners and stylists to trial alternate brands whilst delivering a unified vision for Conair, using the existing assets from each sub-brand.

Our strategy was to redefine the role of the catalogue from a simple sales tool, into a fashion-forward bi-monthly publication that would engage the artistic and aesthetic nature of the target market.

Encouraging experimentation and new levels of artistry through innovative techniques and products, we developed a distinct visual language of experimental typographic treatments, geometric shapes and bold colour palettes that evolve with each issue.

we embrace human connection so please get in touch on 02 9557 3366 or [email protected]
© 2017 Emedia Creative. All Rights Reserved
we embrace human connection so please get in touch on 02 9557 3366 or [email protected]
© 2017 Emedia Creative. All Rights Reserved