As a small and rather unknown wine label, the main goal was to develop a series of bottles that would provoke curiosity and appeal to the more adventurous of wine enthusiasts, those not afraid to trial the unknown.
The label is centred around a solitary hero – a ‘Fearless Fruitarian Flying Fox’ with a taste for only the finest of grapes & wines.
Moving away from the traditional ‘flying fox’ fruit bat, we developed a distinguished and heroic fox character. Naturally curious, valiant, and daring, this fruit-eating fox share many traits with the target market.
Each bottle of wine presents a new chapter or ‘episode’ in which our intrepid hero takes flight in some sort of flying contraption, travelling from region to region across Australia.
The overall project included illustration, logo, branding, and packaging – the result is a wine label steeped in quirky character, taking adventurous wine connoisseurs on an exploration for the perfect home grown drop.