Founded by a group of sisters sharing a passion for quality, handmade chocolates and one simple desire – to make people happy.
During the research phase of the project we noticed how quirky, unique and fun each shape and flavour was compared to the many competitors. This was a defining point of difference that led the direction for the logotype and brand story.
Like a box of Love Little Chocolates, simple custom letterforms define the logo, incorporating a heart shape – a symbol of love and passion, doubling as a ‘family’ crest. Fun and playful, this brand transports the elation that comes with every mouthful of chocolate, into every brand touchpoint.
The entire project included brand workshop & strategy, logo & identity development, brand messaging & tone of voice, packaging range, eCommerce website and flavour guide.