With so many digital options available today,it is very easy to be confused about the appropriate path to take for your digital advertising and presence. Most people understand the power of Facebook and Snapchat etc. as tools to connect and engage their audience. However,there’s so much more to digital than social media, though it’s a key spoke in the wheel of online communication. Digital offers you a personal, intimate, affordable, indispensable channel to reach your customers.
Almost everyone uses their phone as a digital heartbeat. Its alarm wakes them in the morning. Its notifications lull them to sleep. Its apps teach where to go, what to wear, how to eat. And these devices never go off. When you reach your customers through their mobile devices, you don’t have to convince them to switch on or tune-in, so half your work is done.
The first thing we need to do is establish where you’re at, digitally. We will organise workshops with key members of your team so that we can gauge your understanding and positioning regarding digital. We’ll explore your digital vision for your brand, and collect any ideas you might have on the subject. From here, we can guide you on the way forward.
Social Media Audit
As part of our Digital Audit, we’ll take a look at your social media status. We’d like to establish if you have any social engagement tools and assets, and if you do, what you’re doing with them. We will see what you’ve achieved so far, what you’re happy with, what you don’t like, and any digital role models you currently aspire to. This shows us where you want to go.
Once we know where you’re at and where you’re headed, we can step in. We will lay out a clear plan of not just what you want to do, but also what you can do. Whether you’re digital novice or a netizen looking to up your game, we’ll work with you to develop a series of actions you can undertake to launch your brand into the digital stratosphere.
Social Media Strategy
Some digital practitioners will have you thinking social media is the only weapon in your digital arsenal. It’s not, but it’s one of your best tools for digital success. We will guide you in establishing a social media presence, or enhance the one you already have. We offer specific tasks to secure a following that goes far deeper than follows, faves, and likes.
Your business will need a virtual residential address, and we’ll help you build one. Many advertisers will tell you websites are redundant, but they have a key role to play. Your social media timelines are constantly moving, so they tell customers what you’re doing now. A website helps them learn more about your company history, team, product range and is absolutely essential in building your credibility. It is also the platform most likely to generate the bulk of your sales enquiries and therefore is a crucial part of the success of your business. We work with you to understand your goals and objectives in order to create a website that delivers a consistent return on your investment – day in and day out.
Search Engine Optimisation
The advantage that a website has over social media feeds is tracking. It keeps a record of what you’ve done in the past, what customers liked, and what you might want to review. As you generate content for your website, our SEO service will help keep your website relevant and raise its ranks in search engine results. This helps customers find their way to you.
For many customers, social media is a high volume low-impact space where they come to kick back. So while they might notice your brand, they’re unlikely to engage on an economic level. What you want is to engage them in a more focused manner. We use social media to connect with your clients, but we use emails and private messaging apps to convert.
Search Engine Marketing
There’s a slight difference between SEO and SEM. SEO uses organic content like articles, videos and social media posts to generate interest from search engine crawlers. SEM builds on the basis of SEO but throws in some paid digital advertising to boost efforts. SEM uses tools like Adwords, Facebook Ads, and Promoted Tweets to increase your brand’s visibility.
People will follow advice from those they like and trust, especially if those people are credible, reliable or famous. And thanks to the ubiquity of the digital sphere, brands have more access to celebrities than ever. We will identify and connect your brand to relevant influencers ranging from TV and sports stars to popular bloggers with sizeable followings.
We’ve always believed TV and video are powerful advertising tools. However, booking premium TV slots is expensive and often counter-productive, since most people rush to the fridge or flip channels during commercial breaks. A better idea is to invest in web videos that have willing, captive audiences. Our top-notch production team will gladly show you the ropes.