In the technology age, a lot of people are worried about losing their jobs to machines. Others think it’s just a matter of time before the robots take over. While it might seem that computers are better at clean, cold, strategic thinking, we’re more focused on the heart.
Yes, we recognise the value of binary formulae and algorithms, but we also know the human element makes all the difference. We’ve always said a personal touch gets the job done right, and as we walk through our process, we always begin with a plan.
To make that plan, we get to know you better. We spend time understanding our clients. We realise that the overarching goal is ‘more sales’, but we’re sure there are other desires and visions that are unique to you and your company. We dig deep to discover them.
Once we know what you’re about, we come up with strategic, actionable steps to achieve your company mission. We don’t believe in theoretical solutions that just look good on paper. We deliver answers that are practical, do-able, and above all, will deliver a return on investment.
When we first meet a client, we prioritise getting to know you and your business. It’s not just a social affair. We conduct strategic seminars with key members of your team. This gives us an idea of how you see yourself and what you view as trouble spots. It also shows us exactly what you require to get you moving in the right direction with focus and momentum.
If a client opts for this service, we methodically conduct risk mitigations on the concepts being discussed and developed for your business, beginning from the very early stages of conception. Some clients dismiss testing in their hurry to get to market, but it is a crucial strategic step to be taken in order to identify if an idea has a market. The end result of the idea should be tested BEFORE thousands of dollars are invested in a bad idea.
Now we have a broad picture of what you’re about and where you’d like to be. We’re starting to brew our own tips and tricks on how and where you can be better. But first, we look at what the competition is doing. We clarify what you like about them, and what you don’t. It’s important to identify a unique angle for you business and competitor analysis is a crucial step in discovering this. We also see what you’d like to emulate, and how to do it while staying true to your own unique brand.
Research & Data Analysis
At this point, we put our thinking caps on. We know what you’re looking for, and what your perceived competitors are doing. Now we do some research of our own, exploring areas you may have overlooked. We compile detailed data sets, analyse them, and put them together into easy-to-follow reports for you to look over and gain valuable insights to improve your bottom line..
In a brand audit, we combine your team’s view with the competition to see exactly where you’re at. We review the current position of your brand, first through your eyes, then through our own. You’ve already told us what you want to do. Now we look at everything objectively, and tell you what you need to do in order to connect with – and convert – your prospective customers.
Once we’ve agreed on the hotspots that need cooling and the chill zones that should be heated up, we come up with a plan tailored to your brand. We tell you what can be done, how it can be done, and how we intend to do it. We incorporate your suggestions with our recommendations and draft a step by step plan and timeline to implement it.
Product / Brand Naming
One of the key strategic steps is often to give your product or service a (new) name. Based on findings during brand workshops and audits, competitor analysis, and importantly market research, we will give you a series of emotive names that will speak to your customers while revving up your sense of pride in your product/brand. Our name choices are guaranteed to be not just effective, but also expressive.
This is a crucial strategic element for any product/service. You need to define the brand character for your target audience, and we know just how to do that. This element answers the question of How – how will consumers discover your product/service? We’ll create a content strategy that takes you from teasers to product launch and beyond. We will develop communication before, during, and after the unveiling of your new brand, as well as ongoing customer engagement.
Customer Experience Mapping
The strength of our process is empathy. We begin by putting ourselves in your shoes as a brand. We find out how you see yourselves and where you want to go. Then we get into the minds of your customers, figuring out what they want from your brand. Our finishing move is to map out the best way to get all your needs met, with thorough actionable guidelines.