Your customer wants to confirm that you can help them and that your company can be trusted. It's that simple, yet, most websites will over-communicate and confuse the visitor making it hard to understand your value.
Emedia Creative have built professional websites since 1999 and have seen many trends come and go. The one thing that remains consistent is its ability to convert.
Your web development agency should focus on this metric. A low conversion rate will kill your business. The core purpose of a website is to engage, nurture and convert a prospect into a customer. Your website should be your hardest-working salesman who continually nurtures and generates leads to grow your business around the clock.