Today we are going to help you solve that problem and build an essential foundation with our easy to follow guide. It will start the transformation and growth of your most important business asset. Your company website.
ARE KEYWORDS CRUCIAL TO ONLINE SUCCESS?
Keywords are a crucial part of digital marketing. It's how search engines like Google find and rank your website.
We are going to share with you, an almost magical tool that will expose your competitor's best-performing keywords. You can use this data to improve your website and attract more visitors.
WHO HAS THE ADVANTAGE RIGHT NOW?
That fact is, digital marketing provides an unfair advantage for anyone quick to adapt.
Right now, most of your competitors are using traditional sales and marketing techniques that aren't as effective as they once were. So, it's no surprise to learn that businesses who aren't actively using digital technology to engage with prospects have revenues that are stagnating or slowly shrinking in size.
Businesses that do embrace digital marketing enjoy a larger audience and see greater overall growth.
Simply put, you need to connect with your audience using digital marketing if growth is part of your business plan.
THE ZERO COST HIDDEN GEM FOR YOUR ONLINE SUCCESS
The very first step you should take to extend the reach of your digital marketing is keyword and competitor research.
You want to establish a baseline and determine how competitive your industry is online.
It will provide enough information to fast track your growth without expensive subscription fees and is worth its weight in gold.
It takes data from Google to analyse any website in an easy to understand dashboard. There is an option to a paid subscription with more features, but the free version will provide all the data you need to make meaningful improvements.
PROPEL YOUR WEBSITE TRAFFIC WITH THIS LITTLE KNOWN HACK
Ubersuggest gives you the power to investigate what your competitors are up to and learn from their historical data. Not many people are aware of this hack or how to use the information effectively. The results can propel your website traffic to new levels in record time.
WHAT COMPETITOR INFORMATION CAN YOU SEE?
Surprisingly, there is a lot of freely available information if you know where to look!
However, access to pools of data is pointless unless you have meaningful questions that will help to support your business goals.
INCREASE SALES VIA YOUR WEBSITE AND SOCIAL MEDIA
Let's say your goal is to increase sales via your website and social media channels.
An excellent place to start your competitor research is to look at the monthly demand for the product or service. When we do this for our clients, we also look to find the keywords used by the target audience in their research. This information provides valuable insights.
We also want to understand what type of content visitors are researching before making their purchase decision.
And finally, we want to determine how difficult it will be to compete in this market. Will the reward be worth the required effort?
Ubersuggest allows you to tap into all this data and more. If only your competitors knew!
THE ALL IMPORTANT QUESTIONS WE SEEK
How much organic traffic is the website generating per month?
What keywords or phrases generate the most traffic?
What is the content your audience is most interested in?
How difficult will it be to compete in this market?
Now that you have a good idea of the background intent and the goals we have, it's time to get your investigative hat on!
We will use a Sydney based architect firm in our walkthrough demonstration. Keep in mind Ubersuggest will work on any business regardless of size, industry sector or location.
FOLLOW THE STEP BY STEP INSTRUCTIONS
Step 1. Enter the competitor's website address into the navigation box at the top of the page
Step 2. Select the country database
Step 3. Hit the search button
Step 4. Review the organic monthly traffic
Step 5. Review the keywords
Step 6. Note the SD score (search difficulty) of the keywords
Step 7. Review the Top Pages to see what information is viewed by visitors the most.
I am sure you can see that the answer to these questions and the data revealed will help to plan your keywords and content with a lot more focus.
That focus will help to improve your visibility with your target market and search engines. Download your checklist now for precise details on how to do this yourself.
Finally, we recommend testing your website and comparing the results as part of the process. A prioritised to-do list can then be made for your website manager to work through the updates that need to be made.
Taking cues from competitors can fast track your digital results. It's a great starting point but don't stop there.
A unique offer and point of difference are essential to keep your business top of mind with your audience.
Using a free tool like Ubersuggest provides valuable data to understand what your target market is thirsty for and enables you to keep an eye on developing trends.
Competitor research often reveals new opportunities you may not have previously considered, and that can be the online equivalent to the holy grail!
You now have a powerful tool and process to conduct competitor research on your own. The sooner you utilise the information on your website, the quicker you'll see sales grow.
PART 2 IN OUR ZERO COST MARKETING TOOLS
Next week we share another free tool that will grade your website and highlight any technical problems that can hurt your ranking.