Today we will reveal our highly guarded secret list of free tools to help you raise your brand awareness.
With budgets tightened across the economy, working with a professional creative agency to produce targeted communications may not be an option.
Now is the perfect time to roll up your sleeves and use this quiet period to tackle the work yourself.
These tools will help with tasks like content creation, headline testing, customer database building and email marketing.
They have the power to transform your business with zero cost.
THIS LIST IS GOLD.
Bookmark the link and come back every time you need to create new marketing material.
Now you have a cheat sheet to help improve the following areas of your content!
So here they are in no particular order.
Design and Layout
First up, we have scenelab it’s a web application for creating beautiful flat lay compositions with ease. There are hundreds of fresh images to help with your design. Unleash your creativity and build your next brand design, hero image, website banner design or social media posts with a professional stylised look.
Lucidpress is a design and publishing platform where you can quickly create template-based sales brochures. With easy and customisable free template design, you'll be able to put together a good looking sales brochure in record time.
The free individual account also comes with 25MB of storage.
Search through thousands of images and videos perfect for your marketing plan.
Images are completely royalty-free. How is that possible?
Licensed under the Creative Commons Zero license, all photos on Pexels are free to use for any project. Update your social media, company brochures, SEO blog posts or website design with ease.
Now you have high-quality digital photos and video to use in your content marketing.
Remove the background of people or product shots automatically and free! This tool will save you hours and hundreds of dollars for professional results; it works like magic and will do wonders to give your website design and social media posts a professional look.
It gets my vote for the best graphic design time saver tool. Ever!
Type and Fonts
Do you struggle to find the perfect font combination for your projects? For the non-designer, Fontjoy makes it easy to find great combinations of fonts for your web banner, catalogue or flyers. Find the right combination your design needs.
1001 free fonts is a great website to find that unique font you've been looking for.
Pro-Tip: Keep your font selection small, don't go overboard with lots of font options.
Icons can communicate a complex message quickly. It’s the reason why infographics have become so popular.
There are over 2 million icons on this site, including the most extensive free collection in the universe! If you are looking for a particular symbol, this is the place to find it.
Target audience development
If you only follow one piece of advice in this post, let it be this!
Your most valuable persona should be front and centre of every marketing decision you make.
The success of any marketing campaign comes down to how well you can identify your target customer and speak to them in their language.
Shockingly, most businesses skip this step. It is the reason why we created our own guide to help clients get their communication right.
Your marketing success is directly connected to this foundation work. Download your workbook now!
Grammar and Proofing
We use this fantastic tool all the time, as do many other digital marketing agencies around the world. Incorrect grammar and spelling mistakes will affect the way your company is perceived. From business letters to search engine optimisation, Grammarly allows you to proof check all your work quickly and easily.
On average, over 80% of people will only read your headline copy.
If you are not able to peak their attention with your headline, the rest of your content will go unnoticed.
Use the headline analyser to test your content idea before committing to it.
This tool provides suggestions that drive traffic and search results.
Taking the time to test your headline options will improve your website traffic and conversion results.
If you don't already have a Gmail account, you should. Besides giving you access to a range of world-class tools equivalent to Word and Excel, the free 15GB cloud storage space provided is an excellent way to backup important files.
Best of all, you'll have access to your data from anywhere in the world with an internet connection.
An absolute lifesaver for that urgent file you need to access remotely.
Customer Relationship Manager (CRM)
HubSpot CRM is 100% free — forever.
HubSpot is a powerful tool that provides fantastic value.
It's used by thousands of forward-thinking companies around the world to digitally connect with prospects and customers for better communication.
It comes with free meeting scheduling, and email marketing to streamline your digital outreach.
A world-class CRM for any business with growth ambitions.
With millions of customers globally, Mailchimp has been around since the dawn of time (in internet years).
We have used and recommended Mailchimp as a reliable bulk emailing transmission solution that provides insight on who is opening and engaging with your email content.
Kick start your marketing efforts with a regular electronic newsletter campaign to keep your clients up to date and your brand top of mind.
Well, there it is, the knowledge and ability this list provides is tremendous.
Some of the tools simplify processes that a few short years ago would require highly specialised skill and hours of labour to complete.
For anyone on a limited budget wanting to grow their business or improve their marketing, this resource will make it possible.
I hope you can extract the value that we have from these tools and your business activity booms as a result!
If you have any questions regarding this series or digital marketing and lead generation in general, please reach out.