They understand it holds the key to business growth, but they're unsure how to fix the problem.
In this weeks instalment of zero-cost marketing tips and tools, we talk about the benefits of Website Grader. It's a super helpful tool created by HubSpot that tells you where your site needs some attention.
If you are anything like me, you probably get a little agitated when driving behind the slow car in the fast lane.
You've got things to do and people to see, right!?
That agitation is similar to what prospects feel when they visit your slow website.
A slow-loading website will cause 40% of visitors to bail before the page has fully loaded!
Your visitors are leaving before you have a chance to WOW and delight them with your fantastic product or service! You could have the absolute best solution, but your sales opportunity has just vanished.
That would be like having 100 people in a store and almost half of them decide to leave before asking or seeing what you have on offer. Ouch!
Today, every business must be focused on digital transformation, connection to the world and operational efficiencies. Still, the fact is, most websites are overdue an upgrade.
The problem is that your old website no longer works efficiently with today's technology, or it doesn't quickly provide what the visitor is looking for.
The news doesn't get any better for the remaining 60% of visitors left browsing.
Back to the store example, imaging having 100 people gathered in a store again.
You've just opened the doors, and people have piled in and are happily browsing and chatting amongst themselves.
Less than 2 minutes later, 98 of them have left or are heading to the exit door.
Now, all that's left are two interested prospects and a memory of what could have been on that day.
Sadly, that is the actual reality of what most business websites are up against every day.
The solution is to change the visitor experience. Convert more prospects and have a strategy to entice them to return often.
The more we understand the visitor, the better we can quickly provide a product or service that fits their need.
When businesses discover how to do this, they reach a new level of growth and profitability.
All this starts with the user experience that visitors have when they first land on your website.
Website Grader quickly and easily provides a health check and advice to fix common website problems.
The most common problems that impact the visitor experience include the following:
Website grader provides an easy to follow dashboard that highlights problem areas. This information is delivered to you in seconds!
Click on the image below to use the website grader now.
BUT WAIT! THERE'S MORE ..... This tool has another fantastic benefit all for the low price of zero dollars!
It comes in the form of world-class online training.
Hubspot has built a solid reputation as a leader in digital marketing.
They are custodians of the term "Inbound Marketing" and provide training that is second to none!
Their online academy is a treasure trove of information on all things relating to inbound and digital marketing. You'll want to bookmark this link for future reference.
After the website grader points out your site's weak points, tap into training that shows you how to fix the problem.
There are some parts of this training that is technical, but most of it is easy to follow.
The training is broken down into small sections that average out at 5 minutes each.
The information and training that runs for a little under 2 hours in total, will no doubt make you a better marketer and improve your website results.
Your website speed can be directly related to your online success.
A slow website will reduce the number of opportunities available to you.
Expect that your visitors will be impatient. They want to find answers to their problems quickly.
We know that 40% of them will jump to your competitors if your site takes more than 3 seconds to load.
With the number of people transacting online continually growing, security had become a significant threat, and we are all looking for reassurance. As a result, people are reluctant to browse a website that is not secure.
Finally, 50% of all website browsing takes place on a mobile device. Claim your share of this traffic by optimising your website for fast responsive mobile viewing.
I hope you have enjoyed part 2 of our zero cost marketing tools and tips. Take your time to follow this guide to see guaranteed results for your business.
Have you read Part 1 of our zero cost tools? We shared one of our favourite free tips that exposes your competitor's digital secrets. This is mind-blowing. Check it out now.