When you’re being threatened by a dangerous dog, anyone can break a running record. However, it takes talent, training, and drive to produce those speeds at will – especially when nothing is chasing you. That’s the difference between adrenaline-fuelled achievements and professional sprinters. The same can be said for sports, photography, or any other pastime.
We all kicked around balls in our childhood, so we probably think we could have been Ronaldo’s if we had just been spotted early. And these days, since everyone has a keyboard, a camera phone, and an internet connection, we all believe we can be great novelists or award-winning photographers.
But it does take skill and experience for great results.
Balance and scale
When you design your own logo, you’re likely to overlook technical aspects, like scalability and compaction.
Your logo has to be equally effective when it’s blown up to billboard size or shrunk for a branded cufflink. The way it looks and the elements involved is a big part of that. If it’s too simple, it will be dull, and if it’s too complex, key details will be lost in the micro.
If you want an amazing logo in Sydney, we have an excellent team of logo design specialists and we understand the principles of drafting and design.
It’s always a good idea to focus on your core business, and let the professionals do what they do best!
Suitability for your brand
You are familiar with your organisation, your products, and your services, but you may be unaware of the intricacies of font, colour, and style.
As design professionals, we understand that a green logo might make your brand look young and energetic, while a blue one suggests stability and trust.
It’s about what resonates with the intended target market, not the business owner’s preferred colour.
You might argue that you are restricted by your current brand palette, but creative designers can work within that and give you a logo that better represents your brand. We might lighten the blue to make it more approachable, or give the green a little shine to appeal to a more fashion-driven demographic. We have decades of experience to draw from, so let us help.
Versatility
Amateur designers may create logos on a sketchpad or a computer. However, it is likely that they are unaware of how the logo will translate in real-world applications nor have they researched your target prospect to consider emotive triggers to help built trust and empathy.
Emedia Creative has experience with all kinds of branding, so when we develop logos, they are researched, tested and altered every which way!
Without the proper development, your logo may not be applicable across different media. This can cause expensive corrections further down the track.
For a professionally designed logo that truly represents your brand, contact Emedia Creative today on 02 9557 3366
