Your logo design and brand should represent your company’s values and resonate with the clients you want to attract. There are many parts to be considered when developing a brand. A brand is more than a logo, a name or a slogan — it’s the entire experience that your prospects and clients have with your company, products and services. Understanding why you do what you do, how your business is unique, and how you would like to be perceived are essential steps in developing a brand identity that helps to elevate your business and connects with your perfect customer.
Our award-winning team of creatives are experienced in brand strategy and brochure design and will position your business as a leader in your industry. Your logo is the symbol that identifies and represents your company.
Let’s discuss your new logo or brand and how our team can help you connect with your target personas to increase your awareness and sales..
By using emotive triggers to connect with your target market, your brand will elevate its value and avoid competing on price alone. As a top-tier brand and design agency in Sydney, our goal is to design strategic brand solutions to evoke an emotion within your customers.
More than a logo, a name or a slogan — a brand experience considers the complete customer journey that your prospects and customers take. At every stage, from awareness, consideration, conversion and delight, your brand plays a part.
Developing a new brand or updating an existing brand is a combination of research, technical skill, creative execution, and marketing experience. Logos are a labour of love that all begin with customer insights and business values. Getting to know who your service or product serves is essential to speak directly to its target market.
The brand and its elements will blend aesthetics with function to communicate your story and take the target on a memorable journey.
Most people believe a logo and a brand are the same. They are related, but they are not the same.
A logo is a vital part of your brand, and a brand is made up of many elements. These elements include your people, culture and the way you present your products or services.
The way you communicate visually, including your choice of colours and the words you use.
There’s a lot to consider when developing a brand, all of which will affect your positioning and perception in the market.
A simple way I explain the difference between a logo and a brand is like this:
If you are creating a new logo or refreshing an established brand, our experienced team can help you manage the process so you can achieve optimal results for your business.