Celebrating the Art of Hospitality


Complete Kitchenware are a commercial kitchen supplier to the hospitality industry in Sydney. Boasting a huge and diverse range of products and services, they were looking to position themselves in the industry as a reputable, one-stop-shop supplier.

We approached this project with a creative sense of what drives and motivates young chefs and restaurant start ups. Through talking to the target market we revealed that Complete Kitchenware provide the tools that allow chefs to bring their creativity to life.

This insight inspired development for a new tagline… ‘the Art of Hospitality’ and creative direction for the brand.

Building credibility and trust was a key driver in developing the logo. A simple yet timeless mark that encapsulates an iconic ‘CK’ monogram within a perfect circle, emphasising the brand’s commitment to quality and full-service approach to business.

Exploring the artistic brand essence further, we combined beautiful photography of ‘kitchens in action’ and ‘still life’ products, with a dynamic colour palette to create energy and excitement that drives the brand identity.

With creative strategy, logo development and brand identity underway, our next challenge was to redevelop the eCommerce presence.


Our aim – to create a User Experience and Interface that would make finding products super easy, offer inspiration, motivation and create a faster route to purchase.

If you need help creating a strong brand that resonates with your target market and positions you as a leader in your industry, call our team today.

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About Joe Accurso – Director
Driven by creativity and numbers, Joe has a unique ability to provide creative solutions that achieve real
sales growth.

Partnering with business owners for the last 28 years, Joe has been on a quest to test and measure. He applies constant and never-ending
improvement by harnessing the digital transparency that data attribution now provides to achieve results.

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