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With a strong design philosophy centred on user experience, they were the first company to create a successful format of electronic wayfinding from which an entire industry has emerged.
With competitors popping up across an ever-changing digital landscape, Abuzz needed a pitch document and compelling proposal that would confidently secure a long-held contract for one of their early adopting clients.
Abuzz needed to be seen in a fresh, forward-thinking light, and fast.
Highlighting their human-centred approach to problem solving was a key factor in developing the format for the new pitch, particularly with the growing popularity of this school of thought.
We developed a series of dots and arrows to visually create fluidity and movement. The graphics connect with images of human interaction & Abuzz technology.
A showcase of technology, innovation and breadth of services amongst digitised typefaces and angular lines, demonstrates Abuzz’s adaptability for the future.
From concept and rollout to small run, customised, print production, we were able to hand deliver the final pitch document and proposal to the client with a day to spare.
Abuzz’s existing contract was successfully re-engaged, helping them maintain their market position as a global leader in way finding systems.
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