Duck In Duck Out Social Media Campaign

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Business Problem

  • Existing social media content and posting was inconsistent and sporadic due to limited resources
  • Lack of consistent tone and brand values across their social posts
  • The need to build a strong social following in a short amount of time to support a new store opening

Marketing Plan

  • Brand discovery session to uncover values, tone and framework for social media strategy
  • Develop an influencer strategy and event to generate hype surrounding the new store opening
  • Event photography and influencer engagement to be posted across social platforms

Results

By tapping into our influencer’s dedicated followers we achieved a reach of 265k Instagram users.

This led to a 6% growth of Duck In Duck Out Instagram followers in the first 72 hours.

Month one results

  • Fan growth up 2444%
  • Total reach up 912%
  • Post engagements up 1311%
  • Page views up 5429%

Social media, influencer marketing and content creation

Increase
Increased fans by
0 %
Plus
Increased post engagement
0 %
DIDO neonsign
DIDO_website_Design

In The Clients Words

Manu, Phil and the whole team are loving what you are doing with our social media, loving the interaction and responses! To be honest I don’t think we could be happier!

Natalie Street
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Duck In Duck Out World Square
Duck In Duck Out
Manu Feildel DIDO

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