Existing social media content and posting was inconsistent and sporadic due to limited resources
Lack of consistent tone and brand values across their social posts
The need to build a strong social following in a short amount of time to support a new store opening
Marketing Plan
Brand discovery session to uncover values, tone and framework for social media strategy
Develop an influencer strategy and event to generate hype surrounding the new store opening
Event photography and influencer engagement to be posted across social platforms
Results
By tapping into our influencer’s dedicated followers we achieved a reach of 265k Instagram users.
This led to a 6% growth of Duck In Duck Out Instagram followers in the first 72 hours.
Month one results
Fan growth up 2444%
Total reach up 912%
Post engagements up 1311%
Page views up 5429%
Social media, influencer marketing and content creation
Increased fans by
0%
Increased post engagement
0%
In The Clients Words
Manu, Phil and the whole team are loving what you are doing with our social media, loving the interaction and responses! To be honest I don’t think we could be happier!