Gelatissimo Brand and Marketing Refresh

Business Problem

  • Existing brand was dated, lacked engagement, and in need of an evolution
  • Re-brand had to work across multiple channels including in store and digital platforms
  • 35 locations with varying specifications and limitations

Marketing Plan

  • Research, create and present re-brand concepts to key stake holders
  • Re-design completed brand from the ground up, including style guide, logo, packaging, image style and various other touchpoints
  • Work with shop fitters to realise new brand vision and problem solve

Business Result

We set out to find alternative ways to communicate in-store with effective POS solutions. Working with the Gelatissimo team we were able to find efficiencies and design solutions that significantly helped to reduce setup costs for franchisees.

  • Broader market appeal whilst remaining relevant to core company values
  • 22% average reduction in capital fit-out costs
  • Enthusiastic buy-in from franchisees, company directors and loyal fans

Gelatissimo's Brand design, website, social media & store fit out refresh

Increase
Reduced capital fit out costs by
0 %
Plus
Brand recall increased by
0 %

In The Clients Words

“The entire process was hassle-free and the results were outstanding. We’ve had a long association with Emedia Creative, the latest project has really reinforced our admiration for the team. They have modernised our brand and marketing plan in a way that cements our credibility, captures our history and drives us forward. I’m delighted to report the brand works equally well in-store and online. As always, the concepts were delivered on time.”

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