Your old and out-dated brochure is killing your sales efforts, and compared to your competitors, it’s just plain embarrassing.
So, if you need to create a brochure, where should you start? Emedia Creative has helped hundreds of business owners, large and small, to supercharge their sales and grow their company with our proven 7 step framework that turns the nightmare of creating a brochure into a systemised, efficient and stress-free project.
It should answer any questions they have and deliver a solution. Most importantly though, it should excite your prospect and make them ready to purchase. Over the last two decades, our team has developed a process to ensure your brochure grabs attention and amplifies results for your business. Follow these 7 proven steps we use when designing your catalogue or brochure.
You must understand your target market and the problem they are trying to solve. This is true for any marketing tactic, be it a brochure, website or radio ad. You want the prospect to know that you understand their problem and can offer a solution. By doing this, you will begin to build trust.
Make sure your content is not too technical; you risk overwhelming your target when too much detail is provide. Focus on selling benefits, not features. In cases where technical information is required, think about how it can be communicated via tables or infographics to make it easy to digest. Less is more.
According to the study “The Impact of Colour in Marketing” by the University of Winnipeg, Canada, consumers will make a decision within 90 seconds of their first interaction with a product. Moreover, 62 – 90% of this decision is based on colour. Your photos, design style and colour scheme, will affect how a potential customer perceives your product or service. Make sure these choices are made with your target persona in mind.
Your cover design will be the most influential part of your brochure. Use it wisely.
Do not use the cover to display a picture of your new office and an oversized logo. Your customer doesn’t care.
Use that space to capture their attention with a relevant headline and an image that will resonate with them.
Remember, your customer is looking for solutions to their pains first and foremost.
When a brochure goes over budget, it is almost always due to content changes made after the brochure had been designed.
Properly check, and proofread content to avoid a budget blowout, it is the easiest way to reduce your marketing costs!
Providing a clear Call to Action is super important in any sales effort. Without it, your potential customer doesn’t know what to do next. Ask for the order and provide step-by-step instructions to guide the sale.
Before you roll your eyes with our next suggestions, hear me out. Testimonials do work. Use genuine testimonials to position your business as a trusted company that can be relied on. Once your prospect is considering your product or service, they want some reassurance that they are not making a mistake. This is where testimonials shine.
Make sure your brochure answers these simple questions.
The system we follow works, and in 2015 our design team took out the GOLD award for Kidstuff Children’s Toys .
The best part of the award wasn’t the award as such; it was who we beat to claim GOLD.
Our client, an independent toy retailer, was up against KMART, Myers and Target.
These major national retailers allocate huge budgets with large creative design teams to produce that killer catalogue to boost their yearly sales figures.
Yet, in 2015, with a fraction of the competitor’s budget, we took home GOLD.
The principles used to create that award-winning brochure are the same we use for all our clients.
Find out how we can help your sales team bring home GOLD, contact us today on (02) 9557 3366 or email [email protected]