The brand strategy does more than simply select colours and fonts to improve your appearance. It’s about influencing your audience’s perception to make your offer more appealing. It also supports other heavy-hitting benefits worth mentioning, especially one super important for anyone like me who hates terminating employees. Let me break it down for you.
When running a company that clearly understands what it stands for and where it’s headed, it’s like having a compass that guides you and your team in the right direction. It means your team can confidently make decisions without the need to ask for your approval. Ultimately, efficiency is enhanced, and growth is accelerated.
Now, think about hiring and firing decisions. When you know your core values, it becomes way easier to make those difficult choices. You can find people who align with your brand values and let go of those holding you back. Building an efficient team that shares the same vision becomes much easier when you have set criteria.
Your brand strategy should include the value proposition, which many business owners find challenging to articulate in a meaningful way. But here’s the exciting part: having good core values and a clear and compelling value proposition is just as crucial internally as it is externally. It’s an effective weapon to fuel your team to drive motivation and rapid growth.
When your team fully understands and embraces your core values, it creates a shared sense of purpose and direction. Everyone becomes aligned and motivated to work towards a common goal. And when you have a great value proposition, it captures your customers’ attention and cuts through the noise.
To help you understand brand strategy, see the diagram below that shows four essential ingredients: branding, business, design thinking and marketing.
These are the building blocks of your brand’s strategy. The centre of the diagram, where the circles intersect, is the heart of your brand strategy.
The insights you’ll uncover will help to shape all areas of your organisation and keep your message on point. It will guide your marketing strategy, brand positioning and visual identity.
So, a brand strategy is like a superpower that helps your organisation communicate better, perform stronger, and create a motivated team that believes in its vision. It should also help you sleep better, having all your thoughts out of your head and finally captured on paper!
It’s about finding your brand’s essence and then identifying and understanding your target persona to position your offer attractively.
However, getting people’s attention has become increasingly tricky as our digital world becomes busier and filled with distractions. Digital marketing has become a complicated and demanding beast.
Consumer expectations have evolved, and marketing is no longer a one-way conversation. Social media has empowered buyers who want to engage with genuine brands that share their values. When your brand knows who it is, where it’s going and why it exists, your team, clients and customers feel your authenticity.
Having worked with hundreds of organisations over decades, our team has identified the critical elements needed to succeed in business and developed a roadmap to simplify the task of successful marketing and effective branding.
We use a proven roadmap to help time-poor business owners and marketing teams promote and scale their organisations without stress or overwhelm.
Brand Strategy is step 2 in our 9-step roadmap to multiply revenue. Request a copy of the roadmap today and start scaling your business with an easy-to-follow marketing plan.
We help transform businesses into evergreen sales and marketing machines. It’s a step-by-step, easy-to-follow, proven process we call
The Revenue Roadmap.
The process has been fine-tuned and developed with years of data and experience to help time-poor, non-technical business owners win with marketing. Some of the brands we’ve helped include:
If you are serious about growing your business, invest 15 minutes to see what the leading companies worldwide are using right now to scale their operations.
We’ll show you the common mistakes made by businesses that hold them back from rapid growth.
We’ll share the 3 stages required to attract, engage and convert more clients (that you can apply to your business immediately).
We’ll show you the exact steps in our proven process to transform your business without the need for external help or added costs.
Driven by creativity and technology, Joe has a unique ability to provide ideas that achieve real sales growth.
Partnering with business owners for over two decades, Joe has been on a quest to help clients clarify their offers and build strong leading brands.
With decades of marketing and design experience and managing large creative teams, he produces ideas that prioritise concrete business goals.
Not only has Joe led a multi-award-winning creative agency through a mass of business transformations, but he has also produced three feature films with international theatrical releases to his credit.
“Working with business owners and creative teams to uncover profitable ideas really excites me. It’s a combination of creativity and technology that can make sensational things come to life”.
“The partnership with Emedia has been a real asset in driving results for our stakeholders. We’ve made some amazing inroads that we can collectively be very proud of”.
Suzannah Nicholson – Senior Marketing Manager JLL
“We needed more brand exposure and leads. Emedia Creative has made a huge difference to our business with more enquires and opportunities that we did not have before. Automating our lead generation and qualifying process makes my life a lot easier.
Stef Zarikos – Unified Group
“Joe and his team helped us achieve our goals and at the same time, reduce cost”.
Romeo Sanuri – Managing Director The Next Group
“The team at Emedia have in the last year, transformed my business. Thanks guys, you’re a big part of our ongoing growth”.
Jason Koury – iChoice Home Loans
“Our marketing & website needed to catch up with the rest of our business. Joe & Paul are professional & friendly & they lead a skilled team with marketing advice, SEO optimisation and digital design. Our business is now better represented to the market & we have seen a 42% increase in qualified leads within a 3 month period”.
VJ Ratnam – Director Decideware
“It’s hard to find great partners and we believe we found that with Emedia. They were quick to understand our business, they are proactive and deliver a high-quality service”.
Valarie Charter – SF
“I moved from another internet marketing company about 4 months ago and couldn’t be happier! Joe and Paul are extremely helpful and great to work with. They assured me they could increase Lead Generation and they have done exactly that. Highly Recommend”
Sam Powell – Mint Windows
“We found Emedia Creative to be very thorough and knowledgeable. Not only did they listen to our needs they exceeded our expectations. Great customer service”.
Did Chidiac – Chidiac Realty
“I have been dealing with Emedia Creative for a number of years and during that time they are always quick to respond to my needs. Their work is always professional and that is why we keep going back to them”
Tracy Winters – TTG
“We’ve had a long association with Emedia but this latest project has really reinforced our admiration for the team. The entire process was hassle-free and the results were outstanding.”
Kristine Tan – Marketing Manager, Gelatissimo
“I was lucky enough to find Emedia when I was struggling with my marketing. They are extremely professional and their customer service is incredible. They are honest and they guided me through the whole process with honest advice. I couldn’t be happier with the results. Thank you for everything”.
David Jenilian – IT Works
“Emedia was able to interpret my ideas and create my new brand! I couldn’t be happier. They knew the right questions to ask and got it done on time, within budget and zero changes required. I highly recommend Joe and his team”.
Luke Howard-Bath – Freezex
“Until working with Emedia Creative, we struggled to engage with customers & with our over 1,400 workforce because our communication lacked direction & impact. Guiding us through the process, we couldn’t be any happier with the results”.
Helen Stanley – Marketing & Comms Sibelco Australia
We were looking for a creative agency to help us establish branding, design packaging and build our website. Working with the Emedia Creative team (Joe and Saara) was a pleasure. They understood what we were trying to achieve, were fast in turnaround times and provided great creative concepts. We will definitely use them again”.
Jara Blazek – Nutrimonde
“I can’t speak highly enough of Joe, Kristie and Melissa! They are a great company and we are always happy with the outcome of our projects”.
Beau Smith – General Manager Polyair Australia
“Manu and Phil are loving what you are doing with our social media. To be honest, I don’t think we could be happier! Everyone is very impressed with the results.
Natalie Street – DIDO
“I’m continually impressed by Emedia’s ability to think outside the box. They understand our business and challenges and always deliver an exceptional product within our budget and timeframes. As we have multiple brands, the team make my job less stressful”.
Andree Baxter – Marketing Manager, W.M. Ritchie
“I was absolutely blown away by the results. We’ve always considered ourselves a prestige business and now our brand reflects that. Yes, we’re a small business, but thanks to Emedia Creative we now have a corporate presence in the marketplace. Emedia’s exacting standards always achieve great results.
Mike Turner – Managing Director, Nouvelle