An international brand launch for the Australian market

The challenge

Our challenge was to define a new direction in the professional styling tool market for three distinct product lines. High-end, Mid-tier and Grooming.

We would ensure cut through against strong, established competitors with premium packaging and embellishments that appealed to their target customers.

Our approach

The collaboration process with our client deconstructed their existing European assets and identified key objectives for the launch.

To stand in the premium end of the market, we focused on communicating the innovative technology that the range featured.

We developed a suite of custom icons to reinforce the innovative technologies and key features. Teamed with fresh geometric shapes, patterns and typography, these icons instantly help BabylisPro sell their point of difference.

The results

The BabylissPro Australia brand came together to stand heads above competitors at its trade show launch. 

Well received by industry professionals and sparking new interest amongst target customer accounts across Australia.

The successful re-brand has since been utilised in a range of marketing collateral including packaging, large-scale expo displays, t-shirst, bags and product brochures.


Established in Europe and renowned for its high quality and innovative technologies, BabylissPro Australia supplies professional haircare products and styling tools. Emedia Creative was approached to localise the brand and re-position its place
in the local market.

In The Clients Words

We were able to create, concept and develop a successful re-brand for the Australian Market. The new brand has resonated with our target audience and allowed us to capture a greater market share.

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