Next Printing is a leading Australian large format digital printing company offering new and forward-thinking solutions to Marketing Managers, Visual Merchandisers, Project Managers and Print Brokers in the retail, fashion and events industries.
The goal for Next Printing was to increase brand awareness and grow the number of sales qualified leads in the retail, fashion and event industries coming into the business from their website.
• Connecting with their target prospects was getting
harder for their sales team
• An outdated website that wasn’t engaging with the
the right audience
• Website was not generating quality leads
• There was no marketing plan to increase brand
awareness and drive more sales
Re-design the website to be more engaging, and user friendly with content that spoke directly to the target audience and highlighted Next’ unique offers.
We create an effective content strategy to build awareness of Next and helping new leads through the sales process from research to enquiry, then becoming a new customer.
By providing educational content to help prospects solve their problems, we position Next Printing as the go-to industry experts.
In sales qualified leads
In website enquiries
In website traffic
In The Clients Words
Next Printing is Australia’s leading large format digital printing company oﬀering fresh and forward-thinking solutions to marketing teams, visual merchandisers, project managers and print brokers.
Emedia Creative worked with the Next Printing team to establish target personas that were used to create specialised content and messaging across their website and social media. The content was also re-purposed to build a new website blog and email marketing campaigns that we implemented to nurture sales leads primed and ready for their sales team to close.
Next Printing was able to capitalise on the increased website conversions with the help of an automated nurturing process we installed. This allowed their sales team to work more effectively by focusing on hot leads instead of qualifying new enquiries.