24 May 5 Tips to Create an Engaging Brand
Having an engaging brand is high on the agenda for most marketers and business owners. Who wouldn’t want a unique and exciting brand that people love and revere? Having a positive, exciting and engage brand, manifests loyalty which creates meaningful relationships with your customer base.
Let’s understand what an engaging brand is, and how you can create one. In this post, we will discuss the key elements you’ll need to consider.
- Expand Your Online Presence
Technology has given us multiple digital platforms that we can’t afford to ignore. From websites to social media, there are various platforms that you can seize to initiate a 2-way communication with your target audience. Make sure to expand your presence into the channels most appropriate to your target and post your content regularly. Post relevant articles, join discussions or start a blog. According to statistics, companies with an active blog report 97% more leads than companies without.
- Have a Flexible but Consistent Brand Personality
The primary purpose of creating an engaging brand is to let your audience like, know and trust you. They need to feel comfortable and know what to expect from you.
Just as you’d be surprised and possibly uncomfortable if your conservative friend turned up in a bright yellow dress with spiked pink hair, consistency is key to your brand across channels and touch points to achieve loyalty.
- Make Sure Your Brand’s Visual Elements Represents You Well
When it comes to design, the business landscape has become quite monotonous. Most industries follow the leader with “me too” advertising.
If you want to stand out, you need to tweak some aspect of the trend and incorporate your brand’s personality to make it your own. Don’t be afraid to be unique, this is your chance to really stand apart in a sea of competition.
- Maintain a Positive and Constant Communication with Your Audience
A great brand means nothing if it can’t maintain a positive relationship with its audience. Make sure that you have the necessary means of communication to stay in touch with your customers. This is not only a requirement to keep them within your business, but also to increase your chance of getting referrals from them. Remember: a satisfied customer ensures their continued support to your brand as long you delight them with great customer service.
- Experiment with Your Brand Identity
What many business owners fail to understand is that visual branding goes beyond having the right logo and colour scheme. Your logo and other visual brand assets should not only embody your brand’s values but should also have the flexibility to be altered and changed to any future needs. If you want to keep your customers engaged with your brand, you need to keep your marketing exciting, fresh and relevant.
In summary, an engaging brand is created by having interesting content and consistent brand presence and communication on target appropriate platforms. Furthermore, remember that your brand is built on a foundation of core values. The characteristics of these values will ultimately decide whether your brand is worth following or not.