In sales qualified leads
In website enquiries
In website traffic
Next Printing is a leading Australian large format digital printing company offering new and forward-thinking solutions to Marketing Managers, Visual Merchandisers, Project Managers and Print Brokers in the retail, fashion and events industries.
The goal for Next Printing was to increase brand awareness and grow the number of sales qualified leads in the retail, fashion and event industries coming into the business from their website.
Re-design the website to be more engaging, and user friendly with content that spoke directly to the target audience and their needs. We also highlighted Next’ unique offers.
We create an effective content strategy to build awareness of Next and helping new leads through the sales process from research to enquiry, then becoming a new customer.
By providing educational content to help prospects solve their problems, we were able to position Next Printing as the go-to industry experts and encourage more sales enquiries.
Romeo Sanuri - The Next Group
Emedia Creative worked with the Next Printing team to establish target personas that we used to create digital content and messaging that captured the attention of their perfect buyer. This content was then re-purposed across their website, social media and other digital assets to extract its maximum value for a greater return on investment.
We created targeted content that was used to build a new website blog and a series of automated email marketing campaigns.
These digital campaigns automatically nurtured and qualified leads that were handed to their sales team once they had shown a higher intent to purchase.
This nurturing process was helped by installing a Customer Relations System (CRM) so the sales team could capitalise on the increased website conversions and turn more leads into new sales.
The automated nurturing process we installed, helps sales teams spend their time efficiently with prospects that are further along in the sales journey. This strategy eliminating time spent with prospects that are only in their research phase and are not yet ready to purchase.