28 May One Simple Method To Improve Product ROI (Infographic)
“Once the races begin it’s more difficult and there is never that much time for testing.” quoted by multiple MotoGP World Champion, Valentino Rossi. While he said this in the context of motorcycle racing, its essence is relevant in the world of design and branding.
There’s nothing wrong with being confident about the personality you choose to incorporate into your business’ logo, website, product packaging, and other branding tools and assets because it’s a crucial aspect that ensures the uniqueness of your brand in the market. However, even if you believe that your idea will generate a lot of traction, testing the market before you implement, will help you tweak what you’re selling or how you are selling it.
We have conducted all kinds of consumer research for our clients over the years, and it doesn’t need to be expensive or long winded. This simple step has helped to avoid major mistakes and has saved hundreds of thousands of dollars for our clients. There really is no better way to mitigate risk when releasing a new product or service. This is one simple method to improve product ROI.
In this infographic, we will show to you the advantages of consumer testing early in the product design phase and why you should do it too.